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Salvation Army Canada launches digital, touchless giving

Salvation Army Canada launches digital, touchless giving

for Christmas Kettles Campaign, powered by Rogers

THUNDER BAY, ONTARIO  ~~~~~  December 4, 2020  (LSN)    Giving Tuesday, The Salvation Army Canada and Rogers Communications announced a new and innovative touchless digital giving option for Canadians to safely donate to the annual Christmas Kettles Campaign.  Powered by the Rogers LTE-M network, The Salvation Army’s signature holiday campaign will now see hundreds of Christmas kettles equipped with touchless giving™ technology, allowing Canadians to “tap to give” using a credit card or smartphone to donate to the kettle.  Sault Ste Marie, Sudbury, North Bay, Ontarior

During COVID-19, the transition to a cash-lite society has accelerated, impacting everything from tip jars to charity donations. At the kettles this year, will be a pre-set amount to donate $5 with an option to tap up to 10 times on the same unit to increase their donation if desired.  Kettles will be outfitted with technology by Canadian start-up tiptap, so donations can be made on the spot with touchless giving.

Rogers for Business collaborated with tiptap during product development of its touchless giving units, in support of a new technology solution that securely bridges the gap between organizations in need and donors no longer carrying cash and coins.  Smaller than a deck of cards, each tap unit has its own wireless receiver that provides a simple, secure way to process touchless donations, and with instant confirmation and acceptance of credit cards, debit cards or mobile wallets, all powered by the Rogers LTE-M network.

“We are grateful to the Rogers for Business team who was instrumental in the development of the product and in getting it out to market quicker,” said Chris Greenfield, CEO and founder of tiptap. “Last year, we ran a pilot at 10 Salvation Army kettles in Toronto to both test the technology and assess if there was a measurable and positive impact on donations. It resulted in three times the donation amounts on kettles with tap options as compared to cash-only kettles at other locations. We know the technology will have a positive impact on the Salvation Army’s iconic campaign.”

The Salvation Army Canada Christmas kettle has been a symbol of help and hope during the holiday season since 1891, raising critical funds to support individuals and families.  From food insecurity, jobs and skills training, homeless shelters, emergency disaster services and more, these programs and services restore hope and dignity to vulnerable people in Thunder Bay each year. The rollout of digital donations is expected to boost fundraising through the coming weeks until the campaign ends on December 24.

In Thunder Bay, the tip tap machines will be located at Superstore, Intercity Shopping Centre, Walmart Arthur St., Walmart Memorial, and Walmart County Fair.

“We are excited to offer this new technology that makes it possible for donors to give contactless support to our kettle campaign” said Gary Ferguson, Executive Director of The Salvation Army Journey to Life Centre.  “This year, when more people than ever are needing assistance, the funds raised at the kettles are crucial to meeting their needs.”

To date, the campaign has raised $59,717.  This leaves $160,283 remaining to reach the $220,000 goal.  We are asking the community to continue their financial and volunteer support. 

On Giving Tuesday, kettles opened at the LCBO locations at Arthur St., Thunder Centre, Dawson Rd.  With the additional locations and Giving Tuesday, the campaign had an infusion of gifts.  The new tiptap machines provide another option for donors to support the Christmas Kettle campaign. 

Supporters can also contribute online by hosting their own Kettle and collect donations online or make a donation through the on-line kettle at: www.fillthekettle.com (all donations from this area will be directed to the Thunder Bay kettle campaign).  Alternatively, donations can be made by calling 345-6492.

The pandemic has impacted our volunteer base with a number of volunteers choosing not to help this year due to health concerns.  We are looking for volunteers to staff kettles especially weekdays during the day.  The LCBO locations are outside this year.  We are calling on hardy northerners to step up staff these outdoor kettles.

Kettles are staffed 100% by volunteers.  Hours are weekdays 10:00 a.m. – 8:00 p.m. and Saturday 10:00 a.m. – 5:00 p.m.  To volunteer call 345-6492.

The Salvation Army appreciates the support we receive from Thunder Bay and is confident that our objective will be reached.

 

-30-

#LSN_TBay  #LSN_ONNews 

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