Event date: 1/26/2020 - 1/31/2020 Export event
OSHKOSH, WISCONSIN January 21, 2020 (LSN) For six days in January, participating Wisconsin ski areas are inviting new skiers and snowboarders to try something new during Wisconsin’s Learn To Ski and Snowboard Week. With help from a $37,950 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, Skiing Wisconsin, Inc. will introduce newcomers to snowsports and ultimately convert first-timers into committed, long-term participants.
Wisconsin Learn to Ski and Snowboard Week is the first of its kind offered in Wisconsin by ski areas across the state. From January 26-31, 2020 select ski areas will be offering a $29 deeply discounted learn to ski/snowboard package that includes a beginner ski or snowboard lesson, lift ticket, and equipment rental. For a list of participating ski areas, visit www.skiingwisconsin.com.
“We are thrilled to support Skiing Wisconsin as they look to create awareness and draw visitors to experience Wisconsin’s many wonderful ski areas,” said Tourism Secretary-designee Sara Meaney. “Unique events such as this attract out-of-state visitors, as well as inspire our own residents to experience something new.”
Skiing Wisconsin anticipates Wisconsin Learn To Ski and Snowboard Week will draw an estimated 3,500 visitors resulting in an estimated impact of $240,000 in visitor spending. Long-term, sustainable growth in the ski industry starts with entry level skiers, and grant funds will be used to create awareness of the event through online, digital and social media marketing.
“We are grateful to the Tourism Department for their funding and support to make this special statewide event possible,” said Jim Engel, Skiing Wisconsin Executive Director. “Wisconsin ski areas have a longstanding commitment to providing wholesome recreation for families and Learn to Ski and Snowboard Week is a perfect time to introduce families into the sport at a significant discount.”
In 2018, the tourism economy totaled $21.6 billion, supporting 199,073 jobs in Wisconsin, while visitors generated $1.6 billion in state and local revenue. Skiing is a $207 million state tourism driver welcoming 1.7 million skiers and snowboarders every winter to more than 30 ski areas.
In the fiscal year 2019, the department funded 62 JEM projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $61 million. Joint Effort Marketing grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project's first-year advertising and marketing costs and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining. For information on the JEM Program and application materials,
The mission of the Department of Tourism is to inspire travelers to experience and explore Wisconsin. Working closely with destination marketing organizations, industry associations and attractions, the department promotes Wisconsin as the Midwest’s premier travel destination for fun through industry-leading marketing programs. The department plays a significant role in generating greater economic impact and jobs for Wisconsin. For state travel information, visit www.travelwisconsin.com.
Skiing Wisconsin, Inc. is an association of ski areas and ski industry businesses across Wisconsin. The attraction of customers from Illinois, Michigan, Minnesota, Iowa and Wisconsin create a significant economic impact. Ski area’s in Wisconsin are dedicated to providing wholesome family recreation and invite people of all ages to enjoy winter.
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