THUNDER BAY, ON --- December 1, 2015 --- – The Thunder Bay Chamber of Commerce launched a community awareness campaign Monday aimed at encouraging shoppers to Choose Thunder Bay First when making purchases.
A group of Chamber members gathered together to introduce the Choose TBay First campaign, which asks shoppers to consider the many good reasons to visit local merchants before looking to the internet or over the US border for their purchases. The campaign, which is primarily being conducted on Facebook through the ChooseTBayFirst page, features a mix of awareness messaging and special offers and promotions from participating local merchants.
Chamber President Charla Robinson says, “There are many good reasons to shop local to support the local economy, but this campaign also focuses on the benefits to the shoppers themselves. Shopping at a local business gives you the opportunity to examine your purchases first hand for quality and suitability and allows you to know what you are getting before you buy.” Subscribers and supporters on Facebook will be rewarded with prizes from local merchants, offered discounts and specials for shopping local, and receive fun reminders about the “invisible benefits” of shopping in bricks-and-mortar storefronts.
The campaign launched today with a “Like our Page” Facebook campaign that will award winners randomly chosen from among Page followers and post participants with gift cards and swag from participating merchants. Facebook users can learn more on the Facebook Page ChooseTbayFirst, or visit www.choosetbayfirst.com for a directory of participating merchants and campaign information.
The launch was held at J.B. Evans Fashions and Footwear, the coffee for the launch was supplied by Lake Superior Coffee, and the above photos were by John Ongaro, photography.