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THUNDER BAY, ON - April 23, 2010 – Sixty-three percent of residents rate the overall quality of the environment in The City of Thunder Bay as good or excellent according to an IPSOS Reid Poll released today that looked at citizen opinion on municipal solutions for a greener earth. Seventy-five percent of citizens think the City is doing a reasonably good job preserving and protecting the environment.

“The results of the survey reinforce that we have our strategic priorities right,” says . “We know that citizens are concerned about a number of issues including growth and the economy which ranked as the most important issue facing our community in this survey. However we see that environmental concerns are creeping up the ladder of importance, and we are working to integrate environmental considerations into our daily business through the EarthWise process.”

The primary objective of the research was to provide the City of Thunder Bay with a better understanding of citizens’ environmental behaviours, attitudes, and priorities. The City of Thunder Bay is committed to providing leadership and continual improvement in environmental management and performance, and is working to implement the EarthWise Community Environmental Action Plan in partnership with citizens and EarthWise Community Partners. 

 “Citizens in Thunder Bay think the City is doing a good job preserving and protecting the local environment,” said Councillor Rebecca Johnson, Member of the EarthWise Advisory Committee. “This is above the national norm, as are the scores for Thunder Bay’s air and drinking water quality. We are happy to see citizens are optimistic about the overall quality of our local environment and feel that they are doing their part to preserve and protect it as well.”

A total of 300 telephone interviews were conducted with local residents aged 18 years+ in August and September of 2009. Overall results are accurate to within ±5.7 percentage points, 19 times out of 20. Results were weighted using the 2006 Census to ensure that the sample’s age/gender distribution reflects that of the actual Thunder Bay population.  Where appropriate, results were compared to national norms from the 2009 and 2007 surveys.

To view the complete results of the poll, visit www.earthwisethunderbay.com.

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